Why your charity mission, vision and values statement matters
We’ve all heard meaningless corporate mission statements – “To create great coffee that empowers you to pursue your true passion” – but working out your charity’s vision, mission and values could help to build a world you really believe in.
What can copywriters learn from children’s books?
Counting, colours, and… copywriting tips? Find out what even the likes of Don Draper can learn from Dr. Seuss.
Clickbait is useful – the reason will shock you…
Clickbait. Who actually clicks on it? The answer is everyone – yes, even you.
The best charity campaigns of 2023
It’s been a great year for attention-grabbing charity campaigns, but which ones get the thumbs up from Lark? We take a look back at our six favourite UK charity campaigns of the year.
When is the right time for a rebrand?
How do you know when, and why, it’s the best time to rebrand your charity? We take a look at the key questions to ask, along with some of the best charity rebrands, with a little help from pop’s personal branding expert – the late, great David Bowie.