Emergency illustration
London Ambulance Service / NHS
Design and illustration
Illustrating London’s life-saving ambulance service for the NHS.
What we did
Illustration
Design
London Ambulance Service wanted to talk about its life-saving work in a way that was more impactful than dry words and statistics.
They came to Lark with a new organisational strategy. The brief was to make it stand out from the crowd.
Working with their brand guidelines – and helping to extend them authentically and organically – we designed the full strategy report.
And within this, we created a totally new, hand-drawn illustration style for the organisation.
Our illustrations carry through important messaging for the ambulance service, highlighting the changing nature of both the fleet and the workforce.
The London Ambulance Service loved our illustrations so much that they subsequently asked us to design a series of posters to be pinned up in every ambulance station throughout London.
